Obour Showroom
The Market Place the dealership is a place of living communication
and human interaction, characterized by openness, transparency and spaciousness.
Volkswagen architecture draws on the principle of a market place, bringing customer
demand in direct contact with supply. It trains the spotlight on the customer and
presents the diversity of the Volkswagen brand culture in all its depth and breadth.Against
this backdrop corporate design develops a coherent, compelling structural language
comprising clear cut dealership signage coupled with the use of high grade materials
and presentation systems which serve to underscore profile of the Volkswagen brand.
The Architectural concept
Customer dialogue is the main focal point in the Volkswagen world. This is reflected
in the architectural style of the Volkswagen dealership. The multifunctional dealership
(Obour premises) is based on the universal principal of the market place. This concept
was developed by Volkswagen corporate design in conjunction with the Munich architects
Prof. Schmidhber and Zeeh Bathos. It is based on the natural function of the market
place, as we find them all over the world, which have been adapted to the requirements
of a modern car dealership.
For Al Obour Volkswagen showroom, the 4 calonnade umbrella
support market stand design and mezzanine floor has been adapted. Its display areas
cover a total of 750 meters square and display an average of 13 cars.These cars
are displayed within one large circle based on the circular market stand design.
There is an additional 1220 square meters of Volkswagen offices plus a private client
car pack that can hold up to 26 cars.
Shobra Showroom
Showroom
and Head Office:
6 hassan nashaat st shubra el kheima
next to The pLastic Co.
Tel : 42206005 – 42204032